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KMH brought the vision of a centralized High Definition post production facility to life by utilizing digital fiber optic technology to design and build a system that can be maintained easily while allowing the creative efforts of advertising producers to flourish. Edit rooms house only the essential electronics while computers, centralized processing and routing are located in one of two machine rooms. It was the desire of Y&R’s leadership to take advantage of the benefits of technological advancements while not impinging on their customer’s creativity. The result is a post-production environment that has a minimalistic but comfortable creative environment that belies the incredible capabilities housed “behind the curtains”.
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